lulu cake boutique

lulu cake boutique in new york is (almost) everything i want in a bakery. i love, love the nostalgic treats they serve. reimagined twinkies, gourmet snowballs, childhood favorite cakes. it doesn’t hurt that their packaging is so cute, either. the boutique (which i just read does wedding cakes) is located in chelsea, which other than billy’s bakery, seemed to be craving a neighborhood bakeshop. the vibe of lulu isn’t quite warm or cozy, and doesn’t have little sofas or sweet-as-pie bakers behind the counters, but it sure does deliver on the goods.

each dessert we tried was terrific, but i think my favorite was the lazey river cake. the creme fraiche yellow cake was super moist and the prailine crunch and chocolate glaze on top was just the perfect compliment. i also i am biased. i love anything red velvet, so the red velvet lulu (which is basically a homemade twinkie) was the runner up.

glazey river cake: creme fraiche yellow cake, hazelnut buttercream, praline crunch and bittersweet chocolate glaze

red velvet lulus: need i say more? cream cheese frosting piped inside of a small red velvet rectangle

white snowballs: an updated, DELICIOUS (and all-natural) version of a classic packaged childhood treat. a ball of vanilla cake with light white frosting and cocnut, then stuffed with a decadent coconut cream.

passionfruit lulus: another twinkie-style treat with a white chocolate and coconut glaze atop a vanilla cake stuffed with passionfruit cream.

lulu’s cake boutique is located at 112 8th avenue, between 15th and 16th st. in chelsea, new york. phone: 212-242-5858.